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Working as a freelance Assistant Art Director between 2006 and 2008 was a formative experience that deepened my understanding of collaboration, creativity, and the intricacies of visual storytelling. Collaborating with art directors, scenographers, and designers, I contributed to the creation of sets and props for diverse mediums, from films to music videos and TV commercials. Entering the film industry at 17, inspired by my father’s work as a set designer in Buenos Aires, felt like a natural step into a world of boundless imagination.

These early experiences not only honed my technical skills but also taught me the value of teamwork and the transformative power of design in crafting compelling narratives. It was a time of curiosity and discovery, laying the groundwork for my creative journey.



El Último Aplauso (2008)
Filmed in the heart of Buenos Aires, Argentina, this music documentary follows tango singer Christina De Los Angeles and her friends Inés Arce, Julio César Fernán, Abel Frías, and Omar Garré, tracing the rhythms and spirit of tango.

Direction: German Kral
Production: Estudio Massa
Producers: Wolfgang Latteyer and German Kral
Co-producer: José Luis Massa
Set Designer: Oscar Salinas
Assistant Art Director: Matias Salinas




Una Semana Solos (2007)
Directed by Celina Murga and filmed in Buenos Aires, Argentina, this film follows a group of children aged 7 to 14, left alone in a house within a secluded rural community. As they begin to experiment with rule-breaking, their innocence gradually erodes, ultimately leading to a series of break-ins in the surrounding neighbourhood.

Direction: Celina Murga
Production: Tresmilmundos Cine
Art Direction: Julieta Wagner
Set Designer: Oscar Salinas
Assistant Art Director: Matias Salinas



Tal Vez (2006)
Music video for “Tal vez” by Mexican pop singer Kika Edgar, filmed in the Palermo neighbourhood of Buenos Aires, Argentina, where the urban landscape becomes a backdrop for the song’s intimate and emotive narrative.

Artist: Kika Edgar
Direction: José Luis Massa
Production: Estudio Massa
Art Direction: Marlene Olivier
Assistant Art Director: Matias Salinas




Eso que te pasa es un mundial (2006)
Campaign for the 2006 World Cup in Germany, created by La Nación Deportiva in collaboration with the advertising agency La Comunidad under the concept “Eso que te pasa es un mundial” (“What is happening to you is a World Cup”). Launched on 24 April, the campaign expanded across television, print, outdoor, internet, radio and cinema. The television commercials were produced by Nunchaku Cine and directed by Pablo Fusco.

Ad: Todo me emociona (Everything moves me)
Direction: Pablo Fusco
Production: Nunchaku Cine
Art Direction: Darío Real
Set Designer: Oscar Salinas
Assistant Art Director: Matias Salinas



Prosegur TV Commercial (2006)
Television commercial for the multinational security company Prosegur, filmed in Buenos Aires, Argentina, combining location and narrative to convey the brand’s core values. The production was by Suda Cine and direction by Eduardo Pintos.

Direction: Eduardo Pintos
Production: Suda Cine
Art Direction: Julieta Wagner
Set Designer: Oscar Salinas
Assistant Art Director: Matias Salinas



50 años de Nescafé (2006)
To celebrate Dolca’s 50th anniversary, Nescafé launched the campaign “50 prizes per day”. I was involved in the production of the television commercials, filmed in Buenos Aires and featuring Argentine celebrities Facundo Arana, Carla Peterson and Ernestina Pais.

Agency: Mindshare Argentina
Direction: Osky Frenkel
Production: Liebre Amotinada
Set Designer: Oscar Salinas
Assistant Art Director: Matias Salinas



That Works for Me (2006)
Television commercial for the serviced offices company Regus, produced for the United States television market and filmed in the Puerto Madero neighbourhood of Buenos Aires, Argentina, where modern architecture frames a globally oriented narrative that reinforces the campaign’s corporate identity.

Direction: José Luis Massa
Production: Estudio Massa
Art Direction: Julieta Wagner and Marlene Olivier
Set Designer: Oscar Salinas​​​
Assistant Art Director: Matias Salinas

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