Visual identity and art direction for Missionsteatern, an interdisciplinary laboratory in Sweden with the mission of creating original theatre experiences in unexpected locations.
To emphasize the cultural and historical influences behind this project, I selected typefaces created by Swedish type designers and translated them into graphic elements for the theatre posters. This typographic approach adds depth and complexity to the visual identity, establishing Missionsteatern as a brand with a distinctive and original image as well as paying homage to Sweden’s rich typographic heritage.
The visual identity applied to printed and digital communication
