Art direction and graphic design for Ritual de Furia, an exhibition at the Centro Cultural Recoleta celebrating the work of Argentine visual artist La Chola Poblete, whose practice develops an imaginative universe rich in folkloric echoes and contemporary gestures where provocation meets sensitivity.
This project was developed during my studies in exhibition design at National University of the Arts, Argentina.
The concept behind this visual identity, featuring a bold typographic approach, evokes the force of La Chola Poblete’s work, blending the popular with the sacred and the intimate with the political. In her artistic practice, each piece functions as an act of resistance and beauty, dismantling hegemonic narratives and opening space for alternative bodilyities, memories, and desires.
Charged with intense colours and performative gestures, the exhibition’s graphic design unfolds as a ritual of re-existence, where art becomes a vital practice celebrating diversity and collective power.
The visual identity applied to printed and digital communication
Thanks to Milagros Asuaje Melchior, Milagros Villanueva, Micaela Barrionuevo, and Natalia Derudi for their collaboration and dedication in bringing this project to fruition.