Visual identity and poster design for Theatron, an independent theatre group based in Malmö, Sweden, working with a variety of themes within performing arts such us migration, identity, belonging and heroism.
Theatron's ambition is to initiate international projects and act as a window to the region of the Western Balkans where they have their origins and a strong network of contacts.
This project was developed during my studies in dramaturgy and theatre studies at Lund University, Sweden.
To highlight the cultural diversity and translate it into graphic features for the posters, I used typefaces that evoked Cyrillic script as well as modern typefaces created by type designers from Serbia. With this approach in the typographic work, I added a layer of complexity to the graphic identity that helps to position Theatron with a unique and original brand image.
The new visual identity applied to printed and digital communication
