Visual identity and poster design for Theatron, an independent theatre collective based in Malmö, Sweden. The group explores diverse themes within the performing arts, including migration, identity, belonging, and heroism.
With roots in the Western Balkans and a strong network in the region, Theatron aims to foster international collaborations and serve as a cultural bridge between Sweden and Southeastern Europe.
This project was developed during my studies in dramaturgy and theatre at Lund University, Sweden.
To reflect Theatron’s cultural diversity and embed it into the poster design, I selected typefaces that evoke the visual qualities of Cyrillic script, alongside contemporary fonts created by Serbian type designers. This typographic approach adds depth and nuance to the visual identity, helping to position Theatron with a distinctive and original brand image.
The visual identity applied to printed and digital communication
