Visual identity and poster design for Theatron, an independent theatre group based in Malmö, Sweden, working with a variety of themes within performing arts such us migration, identity, belonging and heroism.
Theatron's ambition is to initiate international projects and act as a window to the region of the Western Balkans where they have their origins and a strong network of contacts.
This project was developed during my studies in dramaturgy and theatre at Lund University, Sweden.
![](https://cdn.myportfolio.com/a406a786-5f25-4e68-8077-5a7d35c229c8/0ce07d1f-6ae1-4c11-a99d-194547bf38d5_rw_3840.jpg?h=19e7c7e83e0faad4dfdca294ddfc8870)
![](https://cdn.myportfolio.com/a406a786-5f25-4e68-8077-5a7d35c229c8/3af2772a-fe14-422e-9b2f-880141a3bc14_rw_3840.jpg?h=880175bea91062ebf6d2828e464b4a0c)
![](https://cdn.myportfolio.com/a406a786-5f25-4e68-8077-5a7d35c229c8/face67b6-5476-40f0-8e7c-3dcd3ac7d11d_rw_3840.jpg?h=ce07018536f7393b4b5f2e1983502628)
![](https://cdn.myportfolio.com/a406a786-5f25-4e68-8077-5a7d35c229c8/af6f51cb-f149-4c4e-8c51-3a1b78a3cb39_rw_3840.jpg?h=436f7130ad6c234f64c3c78e677d60ab)
To highlight the cultural diversity and translate it into graphic features for the posters, I used typefaces that evoked Cyrillic script as well as modern typefaces created by type designers from Serbia. With this approach in the typographic work, I added a layer of complexity to the graphic identity that helps to position Theatron with a unique and original brand image.
![](https://cdn.myportfolio.com/a406a786-5f25-4e68-8077-5a7d35c229c8/aa4a1281-832c-4ac8-8b7f-860ce27a39bb_rw_3840.jpg?h=b253ae321acd35c90a29cf4fc12efdb9)
![](https://cdn.myportfolio.com/a406a786-5f25-4e68-8077-5a7d35c229c8/039968aa-4ba3-4743-a4b3-129d416af8b1_rw_3840.jpg?h=8135f3e755cb77ee8f92a4eaa640ae39)
![](https://cdn.myportfolio.com/a406a786-5f25-4e68-8077-5a7d35c229c8/a5068d1c-d7af-4638-92b3-a4b5fd4ea18d_rw_3840.jpg?h=6ba981db98bbd9a7fa374c3d4219437f)
The visual identity applied to printed and digital communication
![](https://cdn.myportfolio.com/a406a786-5f25-4e68-8077-5a7d35c229c8/00e08251-9f4f-40c9-90d3-58ecbfce40c3_rw_1920.jpg?h=d896b3b9b8772f9f2a9dd9afc86e3fbd)
![](https://cdn.myportfolio.com/a406a786-5f25-4e68-8077-5a7d35c229c8/3691774c-813e-47bb-bae3-daed6e85a8a4_rw_3840.jpg?h=f0f057b151bdae0ab7f3e210f7caa039)
![](https://cdn.myportfolio.com/a406a786-5f25-4e68-8077-5a7d35c229c8/4e290e55-23ae-4fd1-9f5c-86fd492c9c7a_rw_3840.jpg?h=fe80d95719a8514b2c98df056f5abacf)
![](https://cdn.myportfolio.com/a406a786-5f25-4e68-8077-5a7d35c229c8/1d64fdff-090b-4120-a984-ae24055d29b2_rw_3840.jpg?h=478eca15c1d6ba23382e76eb55e6c6a0)
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![](https://cdn.myportfolio.com/a406a786-5f25-4e68-8077-5a7d35c229c8/3040e114-ae6e-40c8-a9f5-ae0896b22b2d_rw_3840.jpg?h=c30e8b74cae6850d6b860a84d40ffe42)
![](https://cdn.myportfolio.com/a406a786-5f25-4e68-8077-5a7d35c229c8/16fe2d42-43e7-41d3-8954-93e954fd5f70_rw_3840.jpg?h=7da8f7c8de715ac33d879dfaccc59407)
![](https://cdn.myportfolio.com/a406a786-5f25-4e68-8077-5a7d35c229c8/730b165d-c194-4caa-822d-5aed2517606c_rw_3840.jpg?h=1c45a67ce0fc8e9ef29b99b0a69cc542)
![](https://cdn.myportfolio.com/a406a786-5f25-4e68-8077-5a7d35c229c8/0662ab22-860b-407b-bb78-365d1cd7e526_rw_3840.jpg?h=57f04e47cf74aa90eea910ad3b000d66)