Visual identity and poster design for Theatron, an independent theatre group based in Malmö, Sweden, working with a variety of themes within performing arts such us migration, identity, belonging and heroism. 

Theatron's ambition is to initiate international projects and act as a window to the region of the Western Balkans where they have their origins and a strong network of contacts. ​​​​​​​

This project was developed during my studies in dramaturgy and theatre studies at Lund University, Sweden.

To highlight the cultural diversity and translate it into graphic features for the posters, I used typefaces that evoked Cyrillic script as well as modern typefaces created by type designers from Serbia. With this approach in the typographic work, I added a layer of complexity to the graphic identity that helps to position Theatron with a unique and original brand image.

The new visual identity applied to printed and digital communication

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